Farm Fresh Delivery Service App

Big Idea / Brand Identity / UX & UI Design / Promotional Materials

My project seeks to provide a solution by focusing on the idea of a local farmer’s market delivery app. Farmer’s markets are extremely beneficial to the health and well being of communities; having a local, global, and environmental impact. Choosing locally grown food reduces carbon emissions, decreases food packaging waste, stimulates local economies, and also promotes healthy eating habits with produce being fresh and nutritious. 

Farm Fresh is an app for people who want to live a healthier and more sustainable lifestyle, but feel they can’t due to busy schedules. Farm Fresh encourages people to choose locally sourced food and eat with the seasons, thus promoting a more sustainable lifestyle in local communities. It has been said that the heart of the community is in the food we eat. If you look at the farm fresh logo, you will see a heart symbol that also resembles produce. This idea of food and community is what Farm Fresh embodies and represents. Farm Fresh food brings people together. 

Video play through of app prototype.